Project
Athré Facial Plastics
The client wanted to refresh and rebrand their current home page to better fit with their users needs. My job was to create a home page mockup for the client.
Visual Design
Sept 2020 - 14 days
Intro
Athré Facial Plastics is Houston’s leading facial plastic surgeon. They offer surgical and non-surgical treatments along with products to help with recovery and help with anti-aging.
Style
Look and feel
The client selected a theme they preferred along with some competitors sites they liked. To help guide the look and feel of the new site
The client wanted font and color palette options to help guide their new branding decisions
Theme
Competitors
Style Options
Sketches
Created sketches to work out some quick ideas and to parse out all the sections and their order.
Insights
Kept things fairly simple in the layout to be able to focus more on the sections and order
Wanted to get out the idea and move on to the next phase of designing
Wireframes
Created wireframes to get the layout and sizing set.
Insights
Realized the layout of the Facial Surgery, Facial Rejuvenation, and Med Spa Services sections were all three related and needed to be set up differently
The Shop Our Skincare Products section needed to display some products and the layout needed to allow for such
Visuals
Added visual elements and refined product
Insights
Client wanted more feminine feel to the website and visual interest to sections. Added wavy curl to hero image and products sections
Images used were place holders until we got official images from the client
After feedback decided to remove the teal background color and waves to a more simple and modern feel
First Iteration
Final Iteration
Primary Colors
Typeface
Hierarchy
Grid
Takeaways
What I Learned
Created design system to apply to the rest of the site for consistency
It is important to remember to check for color accessibility
Next Steps
Create Facial Services Page
Create Rhinoplasty Page
Apply design system to the rest of the website